Creating social media engagement with stats

Creating social media engagement with stats

Market statistics are a great way to create social media engagement with your clients and prospects.  There's really no wrong way to engage, but we like to break it down into a Good, Better, Best framework.


If you don't have a lot of time, just post the Infographic or Market Review. You can print it to PDF or post a screen capture, and let your users comment or ask questions.  We've seen agents do this on Reddit, and it's always an interesting thread to follow what the public thinks and asks on the market.


Whether it's one of the dashboards recommended above, or a favorite chart that you generate from Market Insights, post it along with a short description. Even writing something as simple as "Median Price is up again this month!" will make people pay attention.


The best engagement will be created by sharing the most information. So once you've chosen something to post, whether it's a dashboard a chart or several charts, add your expert commentary to tell a story. You can make relationship observances between the metrics ("Inventory continues to go down, and as a result the Median Price is still going up!), you can add pertinent economic information ("Company X opened their new building downtown last quarter, and we've seen Condo sales in that area skyrocket!"), or you can add local info ("That winter storm shut down the monthly sales as surely as it shut down the roads!"). The point is, you have a lot more information than just numbers, so share that.
    • Related Articles

    • Using Market Infographic

      Market Infographic is a great dashboards to use for social media, email campaigns, in digital or print newsletters, and on websites (license permitting). It's meant to be a fun, quick bite of information for clients and prospects, so it's purposely ...
    • Posting on Facebook

      Posting market statistics on Facebook is a great way to engage clients and generate leads.  Depending on what you're posting, there are different ways to optimize the level of engagement you'll get from your users. Direct URL Posting If you've ...
    • Creating Branded Stats

      Whether it's for an email campaign, posting on social media, or handing out at an open house, it's nice to have stats with your own branding information on them. 1. Use your own template and a screen capture tool Create a template in Word, ...
    • Sharing stats with clients and prospects

      There are several ways you can share market statistics information with your clients and prospects. Note that some of these suggestions link to other Knowledge Base articles with additional information. Do a live walk-through of stats with your ...
    • Integrating stats with prospecting and client phone calls

      In addition to regularly communicating with active clients, a big part of being an agent is prospecting and working your leads. Whether you're still trying to close a deal or already have a listing, one of the ways you add value is by being an expert ...