Integrating stats with prospecting and client phone calls
In addition to regularly communicating with active clients, a big part of being an agent is prospecting and working your leads. Whether you're still trying to close a deal or already have a listing, one of the ways you add value is by being an expert in the industry.
Knowing the market stats makes you sound like an expert!
Every time you make a phone call, take a moment before you dial to open up a dashboard, be it Market Infographic, Market Review, or another one. We like these two because there are several different metrics readily available on a single page. Set the filters to your client's listing or area of interest, and take a moment to review the data. Keep that dashboard open in front of you as you're on the phone so you can refer back to it as needed. Now you have a lot of information, tailored specifically to the person with whom you're speaking, making you sound like the expert in their exact needs.
Related Articles
Using Market Review
Market Review is a high-level review of the market, meant for public communication and sharing. It's more detailed than the Infographic, but doesn't have as much information as Insights. It has a 13-month analysis, as well as a year-over-year option. ...
Using stats in Marketing campaigns
Whether you regularly email your client or send traditional snail-mail, consider including some market statistics. We like to use a Good, Better, Best framework. GOOD If you don't have a lot of time, just send the Market Infographic or Market ...
Travel back in time with stats
Great Scott! Did you forget to send stats to a client and they want to see a prior month? Or maybe you're just interested in doing some analysis on what the market was doing last summer. Whatever the case, you can use several different dashboards to ...
Using Market Infographic
Market Infographic is a great dashboards to use for social media, email campaigns, in digital or print newsletters, and on websites (license permitting). It's meant to be a fun, quick bite of information for clients and prospects, so it's purposely ...
Creating social media engagement with stats
Market statistics are a great way to create social media engagement with your clients and prospects. There's really no wrong way to engage, but we like to break it down into a Good, Better, Best framework. GOOD If you don't have a lot of time, just ...