Integrating stats with prospecting and client phone calls
In addition to regularly communicating with active clients, a big part of being an agent is prospecting and working your leads. Whether you're still trying to close a deal or already have a listing, one of the ways you add value is by being an expert in the industry.
Knowing the market stats makes you sound like an expert!
Every time you make a phone call, take a moment before you dial to open up a dashboard, be it Market Infographic, Market Review, or another one. We like these two because there are several different metrics readily available on a single page. Set the filters to your client's listing or area of interest, and take a moment to review the data. Keep that dashboard open in front of you as you're on the phone so you can refer back to it as needed. Now you have a lot of information, tailored specifically to the person with whom you're speaking, making you sound like the expert in their exact needs.
Using stats in Marketing campaigns
Whether you regularly email your client or send traditional snail-mail, consider including some market statistics. We like to use a Good, Better, Best framework. GOOD If you don't have a lot of time, just send the Market Infographic or Market ...
Using Market Infographic
Learn how to use the Market Infographic dashboard.
Creating social media engagement with stats
Market statistics are a great way to create social media engagement with your clients and prospects. There's really no wrong way to engage, but we like to break it down into a Good, Better, Best framework. GOOD If you don't have a lot of time, just ...
Is it a Buyer's or a Seller's market?
This is a common question, and one that can definitely be answered with statistics. To quickly get to an answer, we recommend using the Market Review dashboard, because it gives you a single page view of several metrics at once, with a short history ...
Create a Luxury Market Seller analysis
Sellers in the High End and Luxury markets can be demanding, and stats can help you communicate with them! Sellers in general want to get the highest price in the shortest amount of time, but higher priced home take longer to sell. To illustrate ...