Sharing stats with clients and prospects
There are several ways you can share market statistics information with your clients and prospects. Note that some of these suggestions link to other Knowledge Base articles with additional information.
Do a live walk-through of stats with your client.
- Whether your client is in the office with you or you're on a video call with, you can login to the dashboards and walk them through the stats. This allows them to ask detailed questions while you demonstrate your expertise of the market. Yes, you can even show the "member-only" dashboards.
Use a screen capture tool to post a dashboard to any of your social media accounts.
- Highlight a specific property type or area. Or capture the entire dashboard as an image!
- Be sure to write a comment or two, even if it's just "contact me for more information about the market!"
- Print a dashboard to PDF and email it to your clients and prospects.
- You can print a PDF directly from the dashboard using the Print Icon in the bottom right corner.
- Print a dashboard on a sheet of paper and mail it to your clients and prospects.
- Yep, some people still use postal mail!
Print a dashboard on a sheet of paper to distribute at an Open House.
Use a screen capture tool to include a portion of the dashboard in an email/newsletter.
Embed the Infographic or other dashboard licensed for sharing in your website using these instructions.
- Check with your MLS for details on any dashboards that are licensed for this usage.
- After you embed a dashboard, post a link on your social media accounts to the page where you embedded the Infographic. This is a great way to drive traffic back to your website!
- Embedding the Infographic means all the interactive filtering is maintained, so your clients and prospects can interact with the statistics as easily as you can.
As you can see, there are many ways to share stats, and we probably haven't even covered them all!
Don't forget, it's always a great idea to add your own knowledge and interpretation to the information you're sharing. Whether that's a a short hand-scribbled note in the margin of a printed doc, or a longer market analysis, the important part is that it comes from you. Your clients and prospects will view you as the expert!
Related Articles
Using Market Infographic
Market Infographic is a great dashboards to use for social media, email campaigns, in digital or print newsletters, and on websites (license permitting). It's meant to be a fun, quick bite of information for clients and prospects, so it's purposely ...Creating Branded Stats
Whether it's for an email campaign, posting on social media, or handing out at an open house, it's nice to have stats with your own branding information on them. 1. Use your own template and a screen capture tool Create a template in Word, ...Using stats in Marketing campaigns
Whether you regularly email your client or send traditional snail-mail, consider including some market statistics. We like to use a Good, Better, Best framework. GOOD If you don't have a lot of time, just send the Market Infographic or Market ...Creating social media engagement with stats
Market statistics are a great way to create social media engagement with your clients and prospects. There's really no wrong way to engage, but we like to break it down into a Good, Better, Best framework. GOOD If you don't have a lot of time, just ...Monthly availability of Dashboards
Domus dashboards are NOT like the old school PDFs that you might be used to. While other vendors send reports directly to your email that you can post or share, that's not how we work. Instead, our dashboards are online, interactive reports that ...