Using stats in Marketing campaigns
Whether you regularly email your client or send traditional snail-mail, consider including some market statistics. We like to use a Good, Better, Best framework.
If you don't have a lot of time, just send the Market Infographic or Market Review. You can print it to a PDF or take a screen capture, and then send it to your marketing list.
If you want to do a little more, send one of the above dashboards or several of your favorite charts and add a bit of commentary. This is your chance to show that you're an expert in the area by sharing what you know, or sharing things you find interesting.
By far the best option would be to tailor what you're sending (from "Better" above) to each client. This of course means that you need to have your database or marketing list somewhat segmented. For example, if you have clients in the Luxury market, they likely don't care about what's going on in the overall region, but would appreciate updated stats on their specific neighborhood. Or if you have clients that are only interested in Condos, send them just the Condo update.
Using Market Infographic
Learn how to use the Market Infographic dashboard.
Integrating stats with prospecting and client phone calls
In addition to regularly communicating with active clients, a big part of being an agent is prospecting and working your leads. Whether you're still trying to close a deal or already have a listing, one of the ways you add value is by being an expert ...
Is it a Buyer's or a Seller's market?
This is a common question, and one that can definitely be answered with statistics. To quickly get to an answer, we recommend using the Market Review dashboard, because it gives you a single page view of several metrics at once, with a short history ...
Using stats for Open House or Showing presentations
Whether you're hosting an Open House, or taking a buyer on a house tour, market statistics should be in your arsenal. Based on our experience as vendors, as well as our general enjoyment of going to open houses (yes, we're those people who are ...
Creating social media engagement with stats
Market statistics are a great way to create social media engagement with your clients and prospects. There's really no wrong way to engage, but we like to break it down into a Good, Better, Best framework. GOOD If you don't have a lot of time, just ...