Use Cases
Using stats for Open House or Showing presentations
Whether you're hosting an Open House, or taking a buyer on a house tour, market statistics should be in your arsenal. Based on our experience as vendors, as well as our general enjoyment of going to open houses (yes, we're those people who are ...
Using stats in Marketing campaigns
Whether you regularly email your client or send traditional snail-mail, consider including some market statistics. We like to use a Good, Better, Best framework. GOOD If you don't have a lot of time, just send the Market Infographic or Market ...
Creating social media engagement with stats
Market statistics are a great way to create social media engagement with your clients and prospects. There's really no wrong way to engage, but we like to break it down into a Good, Better, Best framework. GOOD If you don't have a lot of time, just ...
Integrating stats with prospecting and client phone calls
In addition to regularly communicating with active clients, a big part of being an agent is prospecting and working your leads. Whether you're still trying to close a deal or already have a listing, one of the ways you add value is by being an expert ...
Multiple area or geography analysis
If you have a client who isn't sure where they want to live, or if you as the agent are new to an area and are trying to learn more, Market Insights can help. The default setting on the charts is "No Breakout", but whether you're viewing a Time ...
Create a Luxury Market Seller analysis
Sellers in the High End and Luxury markets can be demanding, and stats can help you communicate with them! Sellers in general want to get the highest price in the shortest amount of time, but higher priced home take longer to sell. To illustrate ...
How to create a First Time Home Buyer analysis
When working with first time home buyers, they have a lot of questions, and usually don't even know what they should be asking beyond "Is now a good time to buy?" For those clients, it's important to keep it simple while still giving them the ...
Is it a Buyer's or a Seller's market?
This is a common question, and one that can definitely be answered with statistics. To quickly get to an answer, we recommend using the Market Review dashboard, because it gives you a single page view of several metrics at once, with a short history ...
Which Dashboard should you use?
We have a framework called "Bite, Snack, Meal". The idea is that you only want to provide the end user with the amount of data that they can easily "digest." A Bite is a the smallest piece of information or a highlight, like the median price for a ...